Know your customers to achieve business success

Mar 23, 2023

Customer Analytics: How to differentiate yourself from your competition and stand out in your industry

In an increasingly competitive world, companies strive to excel in their industry and consolidate their market leadership position. Customer analysis, or Customer Analytics, has become a key tool to differentiate yourself from the competition and consolidate your position as a market leader.

By collecting and analyzing data on the buying behavior of its customers, a company can better understand their needs and desires, and how to satisfy them more effectively. By knowing their buying patterns and habits, the company can segment its customer base and create personalized marketing strategies and adapt its offer to meet its customers’ expectations. This, in turn, enhances the customer experience, leading to increased loyalty and increased future sales.


Why a Data Intelligence solution is necessary: The dilemma of the digital age, data abundant, but information scarce.

Although companies are collecting more and more data about their customers’ buying behavior, they face the dilemma that they often lack the necessary tools to manage it properly. This is due to the fact that the data is scattered in different transactional systems and that, in addition, the data is often of poor quality. This prevents you from understanding your customers’ needs and adopting appropriate strategies. In addition, the lack of coordination between the different departments of a company and the use of different sources of information by each of them can also hinder the effective implementation of a customer management strategy.

A data intelligence solution can help companies address these challenges, and improve their customer analytics. It also allows you to efficiently clean, integrate, process and analyze large amounts of data to identify patterns and trends in customer behavior and adapt your strategies accordingly.

A business intelligence solution enables the following fundamental analyses of a company’s customers:

  1. Customer segmentation:
    Customer segmentation allows you to divide customers into groups with similar characteristics according to their age, gender, purchase history, among others, to group them based on common characteristics. This allows companies to better understand the needs and preferences of each group and to adapt their marketing and sales strategies.

  2. Purchase behavior analysis:
    This analysis focuses on studying the buying behavior of customers, and its evolution over time. To carry out this analysis, data related to purchase frequency, recency, or average expenditure per purchase, among others, are collected. Based on this data, buying behavior patterns can be identified, such as seasonal purchase frequency or preference for certain products. In addition, this analysis can identify opportunities to improve the customer experience and increase sales, such as offering complementary products or improving the availability of products that are sold more frequently.

  3. Customer life cycle analysis:
    This analysis studies the interaction of customers with the company over time. Therefore, this analysis includes stages such as customer acquisition, retention and loyalty, and eventual loss. This analysis collects data related to lead conversion rate, retention rate, purchase frequency, customer lifetime value, among others. In this way, behavioral patterns and opportunities can be identified to improve customer relations, such as offering loyalty programs or improving customer service at critical moments, such as in the purchasing process or in the event of complaints.

These are just a few examples of how a data intelligence solution can answer critical customer management questions such as;

  • Who are our most valuable customers?
  • What are our customers’ buying patterns and how have they evolved over time?
  • What group of valuable customers in the past have stopped visiting me, and what actions can I take to win them back?
  • What is the lifetime value of our customers and how can we increase it?
  • How can we identify the customers who are most likely to abandon the brand and what actions can we take to retain them?


In short, data intelligence helps companies better understand their customers, personalize service and improve customer management efficiency, which increases customer loyalty, sales and long-term profitability.

📢 Practical Data Science : How to find YOUR Best 🔥 Customers ✓ - DEV Community

Success stories

There are numerous successful examples that demonstrate how the implementation of data intelligence solutions has enabled companies to improve their customer management.

Starbucks uses data intelligence to personalize its customers’ shopping experience and improve customer retention. The company uses its customers’ purchase data and online and in-store interactions to provide personalized product and service recommendations based on each customer’s interests and needs. Thanks to this data intelligence solution, Starbucks has increased its customer retention. According to a McKinsey report[i], Starbucks customers who received personalized recommendations spent 80% more than customers who did not.

Another success story is that of American Express, which uses data intelligence to offer personalized services to its customers and improve customer loyalty. The company uses customer transaction data to identify spending patterns and behaviors, and to offer personalized services that meet the needs and preferences of each customer. As a result, American Express has achieved greater customer loyalty. According to a Forbes report[ii]American Express customer loyalty is 22% higher than that of its competitors.


In short, data is a fundamental asset of any business. Properly used, they allow you to better serve your customers, differentiate yourself from the competition and increase profitability. Having a business intelligence system makes it possible to transform data into useful information and obtain the necessary answers to make decisions that lead to improved business profitability. On this path, Customer Analytics is a fundamental pillar to improve customer loyalty and thus increase sales and profitability in the long term.

Learn how bintelligenz can help you on your journey to a complete, automated and easy-to-use BI solution so you can achieve a data-driven business culture.


What is bintelligenz?

Bintelligenz, the only business intelligence solution on the market that is:

✔ All-in-one: bintelligenz covers all processes of a comprehensive BI solution:

  • Data Scoping: understanding existing data and its origin
  • Data Integration: validate and transform your data into an integrated model of your organization’s processes.
  • DataWarehouse: enterprise cloud data warehouse with built-in security
  • Data Visualization: world-class visualization tool
  • Data Use: more than 150 pre-assembled dashboards with metrics and KPIs about your business.

✔ No-code: none of the processes require you to program a single line of code; you just need to know your current transactional systems.

✔ Economical: most economical BI solution on the market. Subscription scheme without the need for additional licenses, consultancies or additional technical staff.

✔ Fast implementation: in as little as 1 month.

✔ With guaranteed success: with our accompanied on-boarding process we guarantee that you will have a complete BI solution for your organization.


Learn more about bintelligenz at

[i] McKinsey, “The power of personalization at Starbucks”.

[ii] Forbes, “How American Express is using big data to boost customer loyalty”.

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